the value exchange of the internet can be more transparent – for everyone.
Consumers should get rewarded where they spend their time and when they share their data. And they should be in control of who they share it with – always!
Content creators and publishers should be fairly compensated for the amazing stories, videos, audio, and experiences they create. The world needs their content, and it needs to be accessible.
The answer is advertising. Advertising that is addressable is valuable.
For all of us.
Join us
Our movement is supported by the best of the best… and as we continue to share our story and vision, our band of technologists, privacy enthusiasts, creators, and rebels is growing.
We know there is a better, more rewarding way to internet. A way that works for all of us.
We are dyed in the wool ad-tech and identity experts who are rebuilding the internet’s advertising system for the good of us all.
The Team
Elliott Easterling
Co-Founder & CEO
Will McGivern-Smith
Co-Founder & CPO
Kale Mcnaney
Co-Founder & CTO
Jay Friedman
Co-Founder and Board Member
The Advisors
Jessica Jensen
CMO, Indeed
Rachel Glasser
Chief Privacy Officer, Magnite
Jana Meron
Frmr SVP, Insider Inc.
Linda Payson
VP Product, Madhive
Sarah Ruxin
SVP Revenue & Ops, Browsi
Katelyn Watson
CMO, Talkspace
Tal Almany
VP of Publisher Development, Kargo
Josh Markham
Frmr VP Product, Gannett
Jorey Ramer
CEO, Super
Komal Sethi
Investor
David Berger
frmr President, Trilogy Education
Join us
Are you ready to join the band? We’re looking for loads of creative and innovative folks to join our mission to make the value exchange of the internet more transparent and fair.